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Building Beyond the Blueprint

July 27, 2011 by Jeff Forrest

Building Beyond the Blueprint

Throughout our 37 years, many people have tried to define the “WPC Way”. Is it a culture or an attitude? Is it what we do or how we do it? If you ask anyone who has been a part of this company, chances are you’ll get a multitude of answers. But, I suppose, we should ask why we do the things that we do in the first place. Now that’s a good question.

One very good reason is the fact that, at last count, there were more than 80,000 commercial general contractors in the U.S. alone. Not to mention some bad apples that have given our industry’s reputation a few bruises. That’s a lot of competition and predisposition to overcome. To stand out in a sea of GCs and capture our fair share of work requires us to be special…to be different.

A lot of contractors can build good projects at a competitive price. Frankly, following plans, specifications, and codes, and listening to your client should be cost of entry for any good contractor. We also do those things, but that’s not what makes us different. It’s all the other things we do that result in building beyond the blueprint.

The short answer to why WPC builds beyond the blueprint is that, if we didn’t, someone else would fill the vacuum. If we don’t stay ahead of the competition, if we don’t constantly look for ways to improve, we’ll end up stagnant or out of business. Why is it that companies like Apple, Facebook, Wal-Mart, Target, and Google continue to thrive and others like MySpace, Kmart, and AOL do not? The former have core values and fundamentals that they execute at the highest levels. They don’t rest on what they’ve done and strive to always keep improving.

Building beyond the blueprint means more than I can describe in this article. At WPC we live it every day and execute it at the highest level. We must fight to keep our spot among the elite general contractors and not become a commodity. We must constantly change in order to remain competitive and we must reinvent ourselves whenever necessary to keep up with the demands of an ever-changing economy.

I’d love to hear from you about your definition of the WPC Way, so please email me your thoughts.


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