WPC Renovation - Cocoa Beach's Latest Hotel Embraces the City's Retro Vibes
Winter Park Construction recently completed an exciting renovation project for the NEWLY OPENED Beachside Hotel & Suites in Cocoa Beach.
Article Credit Orlando Weekly
by Ken Storey May 18, 2020 at 9:57 PM
Multiple indications point to travel eventually, slowly rebounding across the U.S., with many travelers stating they'll forgo cruises and theme parks for less crowded options. One of those is the beach. Few hotels are better suited to welcome visitors this year than the newly opened Beachside Hotel & Suites in Cocoa Beach. Originally built in 1965, the 170-room hotel underwent a 10-month, $5.9 million renovation after Innisfree Hotels purchased the property in 2018. The remodeling restored the former Quality Inn & Suites to its former mid-century charm. Bold colors, large palm trees, and a soon-to-be-completed mural will make the hotel one of the most visible in the entire city. A new pool area features a lazy river and a poolside bar. A parking area adjacent to the hotel allows guests to leave their cars at the hotel while taking cruises.
Photo Credit: Orlando Weekly - Beachside Hotel & Suites
"Our property puts guests right at the epicenter of Space Coast culture and excitement along one of Florida’s most-beloved pieces of coastline," said Ted Ent, CEO of Innisfree Hotels. "We have 170 guest rooms available, plus a new lazy river pool and deck area, a poolside bar and a considerable courtyard space, appealing to families and couples, leisure and business travelers and solo wanderlusters alike." This is the 24th hotel for the Gulf Breeze-based hospitality chain. Founded in 1985, Innisfree has slowly acquired multiple properties spread across the east coast. Along with the two dozen hotels, the company also operates five restaurants, including Sarasota’s H20 Bistro and the waterfront Red Fish Blue Fish in Pensacola Beach.
In what may possibly soon become a more significant trend across a lodging industry facing uncertainty ahead, more hotels are looking at the high cost of holding a recognizable flag and choosing to instead create their own in-house brand unique to that singular property, something that also resonates well with Millennials who enjoy these more authentic offerings.