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Stay Calm and Carry On

July 20, 2011 by Jeff Forrest

Stay Calm and Carry On

Recently I was asked how our company has survived during this economic downturn and its lack of opportunities in our industry. When reflecting on the last couple of years, I believe it has less to do with what practices enabled us to merely stay afloat, and more of what attributes our company possesses that have always set us apart. What is it that we do that continues to inspire us in times of uncertainty?

Much of it has to do with innovative thinking and a switch in focus. We channeled most of our sales and marketing efforts into renovations rather than new construction. It was an opportunity to enhance and perfect familiar projects while also helping set up our clients for success. It was a decision that paid off, as were able to complete more than $7 million in timeshare resort renovations during 2010.

However, we believe that what defines us is something deeper. It’s about going “beyond the blueprint”. This workplace focuses on BUILDING RELATIONSHIPS. During the past few years, while timeshare construction was barely moving, we were given opportunities to build alliances with other general contractors from all over the country, which allowed us to geographically broaden our capabilities for future projects. We continue to be dedicated to building projects that are carefully and strategically planned from the ground up. Remaining focused on the quality of our work, rather than quantity, strengthens our relationships with our clients.

WPC’s philosophy of “do the right thing, every time” stands true, especially during times when work is less abundant. Our strong mission, combined with our conservative mentality and continuous positive attitude, sustained us during a stressful financial period. We believe it is important to be patient and optimistic, because eventually new construction will return.


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