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July, 2011

  1. Building Beyond the Blueprint

    July 27, 2011 by Jeff Forrest

    Building Beyond the Blueprint

    Throughout our 37 years, many people have tried to define the “WPC Way”. Is it a culture or an attitude? Is it what we do or how we do it? If you ask anyone who has been a part of this company, chances are you’ll get a multitude of answers. But, I suppose, we should ask why we do the things that we do in the first place. Now that’s a good question.

    One very good reason is the fact that, at last count, there were more than 80,000 commercial general contractors in the U.S. alone. Not to mention some bad apples that have given our industry’s reputation a few bruises. That’s a lot of competition and predisposition to overcome. To stand out in a sea of GCs and capture our fair share of work requires us to be special…to be different.

    A lot of contractors can build good projects at a competitive price. Frankly, following plans, specifications, and codes, and listening to your client should be cost of entry for any good contractor. We also do those things, but that’s not what makes us different. It’s all the other things we do that result in building beyond the blueprint.

    The short answer to why WPC builds beyond the blueprint is that, if we didn’t, someone else would fill the vacuum. If we don’t stay ahead of the competition, if we don’t constantly look for ways to improve, we’ll end up stagnant or out of business. Why is it that companies like Apple, Facebook, Wal-Mart, Target, and Google continue to thrive and others like MySpace, Kmart, and AOL do not? The former have core values and fundamentals that they execute at the highest levels. They don’t rest on what they’ve done and strive to always keep improving.

    Building beyond the blueprint means more than I can describe in this article. At WPC we live it every day and execute it at the highest level. We must fight to keep our spot among the elite general contractors and not become a commodity. We must constantly change in order to remain competitive and we must reinvent ourselves whenever necessary to keep up with the demands of an ever-changing economy.

    I’d love to hear from you about your definition of the WPC Way, so please email me your thoughts.

  2. Stay Calm and Carry On

    July 20, 2011 by Jeff Forrest

    Stay Calm and Carry On

    Recently I was asked how our company has survived during this economic downturn and its lack of opportunities in our industry. When reflecting on the last couple of years, I believe it has less to do with what practices enabled us to merely stay afloat, and more of what attributes our company possesses that have always set us apart. What is it that we do that continues to inspire us in times of uncertainty?

    Much of it has to do with innovative thinking and a switch in focus. We channeled most of our sales and marketing efforts into renovations rather than new construction. It was an opportunity to enhance and perfect familiar projects while also helping set up our clients for success. It was a decision that paid off, as were able to complete more than $7 million in timeshare resort renovations during 2010.

    However, we believe that what defines us is something deeper. It’s about going “beyond the blueprint”. This workplace focuses on BUILDING RELATIONSHIPS. During the past few years, while timeshare construction was barely moving, we were given opportunities to build alliances with other general contractors from all over the country, which allowed us to geographically broaden our capabilities for future projects. We continue to be dedicated to building projects that are carefully and strategically planned from the ground up. Remaining focused on the quality of our work, rather than quantity, strengthens our relationships with our clients.

    WPC’s philosophy of “do the right thing, every time” stands true, especially during times when work is less abundant. Our strong mission, combined with our conservative mentality and continuous positive attitude, sustained us during a stressful financial period. We believe it is important to be patient and optimistic, because eventually new construction will return.